Why Business Should Use Web Analytics Tools?
Website Analytics are crucial for your business, Website analytics tools can improve your website performance; you can check how users interact with your website (Page Flow) and your traffic. Conversion tracking tools are the best way to increase conversions. You can optimize your website if you know how visitors interact with your website.
Best 6 Web Analytics Tools
- Google Analytics
- Crazy Egg
- Statcounter
- Lucky Orange
- Smartlook
- Hotjar
Google Analytics:
Google Analytics is a free Google tool which can allow you to track and measure your business’ traffic goals, how many visitors are visiting your website, real-time visitors, bounce rate, page flow, traffic source, device and location. You can also do conversion tracking using google analytics. We can build custom reports also.
Website – https://analytics.google.com/
Benefits Of Google Analytics
- You can Improve the Bounce Rate of Your Website – Using Google Analytics. You can check your web page’s bounce rate using this matrix. You can improve your Bounce Rate.
- Understand Your visitor’s Behavior – You can check page path, average time on page, and which devices and locations your visitors are coming
- Get Information about Your Prospective Clients – You can get information about where you are getting leads, purchase like from which specific location, which source and which device, time etc. according to this, you can optimize your website and make an SEO strategy
- Monitor Your goals – Here, you can monitor your goals
- Discover the right platform for marketing – here. You can get information from which platform you are getting quality traffic and leads, so you can easily find the right platform
- Reporting – google analytics provides a customized reporting option
Crazy Egg
Crazy Egg is a helpful tool for website optimization. Using Crazy Egg, you can check what your website visitors are doing on your website.
Website – https://www.crazyegg.com/
Crazy Egg Features
- Recording
- Heatmaps
- A/B Testing,
- Traffic analysis
- Surveys
Crazy Egg can track and record your website visitor’s behaviour and improve user experience and conversion rates.
Crazy Egg Snapshots Feature: Using Crazy Egg Snapshot, you can check how your website users are engaging with the current version of your website. Later, you can create new snapshots for the same pages to see how that engagement changes.
What are Snapshots Reports –
Snapshots are reports focused on a single page on your website for a specific time.
Snapshots help track how users interact with a specific version of a page.
As you optimize your website, your snapshots will show each page’s evolution and the results each one generated. This can give you a before-and-after look at how users respond to your changes.
Statcounter
Statcounter is an easy and straightforward tool. Here you can get all information about visitors’ location, website traffic, and popular pages and record visitors’ activity.
Website – https://statcounter.com/
You can Easily tracks these matrices
- Traffic Sources
- Visitor Locations
- Visitor Engagement
- Popular Pages
Hotjar
Hotjar is a web analytics tool that reveals user behaviour; you can record your website visitors’ activity using the recordings feature.
Website : https://www.hotjar.com/
What you can do using Hotjar
- Heatmaps
- Feedback
- recording
- surveys
What is Heatmaps – Using Heatmaps, you can check where users are clicking mostly
Lucky Orange
You can easily tack all your website visitors’ action using this tool, Lucky Orange provides many features like – session recordings, heatmaps, live chat, dashboards, surveys etc.
Website : https://www.luckyorange.com/
Lucky Orange Features
- Session Recordings
- Dynamic Heatmaps
- Live Chat
- Dashboard Insights
- Conversion Funnels
- Form Analytics
- Visitor Profiles
- Surveys
- Announcements
Smartlook
Smartlook is Web and App analytics. Using Smartlook, you can get real qualitative insights that help you improve your mobile app and website. Session recording and behaviour flows are good features of this tool.
Website : https://www.smartlook.com/
Smartlook Features
- Session recordings
- Heatmaps
- Events
- Check all user actions
- Funnels
- Cross-platform analytics
- Mobile app analytics
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